Over the past few weeks, we’ve written a lot about the history of some of the vehicles we specialize in at Go Auto Don Mills Chrysler. We did a deep dive into the Jeep®, and then took a look back at the evolution of the RAM 1500.
Then we realized, hey, maybe we should also tell you a little bit about ourselves! It may seem like we’ve been around forever, but the truth is our dealership has gone through a lot of changes recently. With that in mind, it’s time to look back at the history of Go Auto Don Mills Chrysler!
Bob Bannerman Jeep®
Since 1960, there’s been a Jeep® dealership at our current North York location — but it wasn’t always us. Back in the day, it was Bob Bannerman Jeep®. Bob Bannerman was a go-to location for area residents looking to get their hands on an off-road vehicle, as there were few dedicated Jeep® dealers in the Toronto area.
Jeep® owners are a bit of a different breed — and they’re loyal to the brand. That translated into repeat customers. Not just for the latest, greatest Jeep®, either. People kept bringing their vehicles back for regular maintenance, and so service became a big part of the Bob Bannerman identity — so much so that some of those early customers are still coming back for all their service needs to this very day!
But things change, and the area began to grow. The dealership expanded along with it, and eventually grew to include the Chrysler and Dodge brands as well.
As the years passed, the Bob Bannerman brand was passed on to new ownership, and the dealership began to hit a bit of a slump. There were a few lean years, until a new auto corporation from out west began looking to make some inroads into the Toronto area.
That company was Go Auto.
In March of 2018, the owner of Bob Bannerman Chrysler Dodge Jeep® was looking to sell, and Go Auto was there at the right time to purchase the dealership. They turned over the ownership to some young blood, looking to turn things around, and new, passionate staff were brought in to energize the dealership. The location was rebranded and renovated, to help get things off on the right foot.
Becoming part of the Go Auto group also brought with it some great perks, which we could pass along to our customers — like the Go Card program, which lets you accumulate credit toward parts, service or even a new vehicle!
Bob Bannerman was gone, but Go Auto Don Mills Chrysler would carry the legacy of the old dealership into the future.
It’s been a busy year at Go Auto Don Mills Chrysler, we’ve worked hard to improve every aspect of the dealership. We’ve also brought in trucks! Oh yes, RAM trucks are now alongside our Chrysler and Dodge vehicles — and, of course, the Jeep® brand, which Bob Bannerman built a name on, and continues to be our top seller!
There you have it! This has only been a brief look back at where we came from, to help give you some idea of who we are. We aren’t Bob Bannerman Jeep® — but Bob Bannerman Jeep® is a part of our history. Go Auto Don Mills Chrysler is a new dealership, built on the legacy of a storied brand.
If you’re an old Bob Bannerman customer who has yet to come check us out, or new to the area and looking for a dealer to do business with, we’d love to the opportunity to make a great first impression. Don’t wait, come in today!